As the debut vehicle of an entirely new automotive brand, the Zeekr 001 had no existing identity to build on. The CMF work treated colour, material and finish as foundational rather than cosmetic, establishing a premium, progressive design language that could earn recognition and trust from a standing start while remaining flexible enough to shape every Zeekr that followed.

The Lynk & Co 06 CMF strategy redefines the compact SUV interior through expressive use of colour, material, and finish. Designed for a younger, design-conscious audience, the project balances bold visual identity with long-term appeal, creating a distinctive and emotionally engaging user experience.